DMGEMI Spends $50M per Year to Scrap CDs
According to the Financial Times...
EMI, the big music company, spends 25 million pounds a year "to scrap unsold CDs".
That's about $50 million -- a year.
To destroy unsold physical inventory in a world of ubiquitous digital distribution.
Oh my.
Makes me think of a post by Seth Godin:
The marketing you do, the decisions you make, the hurdles you have to go through probably have vestiges of the old [business] model. Sometimes, like the little feet on the back of a whale, it's easy to ignore the vestiges. Other times, it's entirely possibly that they prevent you from achieving your goals.