dreadedmonkeygod . net

Obstacles to Making the Sale

Amusing post by Eric Sink, who just wanted to know what the pricing was for a piece of software. The website didn't list any prices, and when he filled in their little "contact us" form asking for pricing, he got an email reply asking for a phone number where a sales person could reach him.

Bottom line: I'm interested in buying your product. The only obstacle in my way is YOU. If your product didn't have such a great reputation, I would give up right now.

When a customer comes looking for your product, that's a gift. Don't think about marginal profit. Don't think about anything. Just get the hell out of the way and let them hand over their money.

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