DMGGetting Lost Along the Way
Food for thought from Seth Godin:
I drove past a hobby shop yesterday. It's hard to make out the awning, but it says, "Hobbies, Trains, R/C Models, Coffee, Lottery."
Bit by bit, on each declining day, it became easier to become more average, to add one more item, to sell a few more lottery tickets or another cup of coffee.
And then, the next thing you know, there's some dusty trains in the back and you're running a convenience store.