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CEOs publicly demonstrating their technological bewilderment is becoming a genre in itself. Universal CEO Doug Morris called iPod owners thieves, then confessed that he's unqualified to deal with the technology-driven upheaval in the music industry.

Now we have Blockbuster CEO Jim Keyes talking about how their little matrix of consumer use-cases proves that they're built to compete. He's really excited about in-store kiosks, and selling consumer electronics, and he's totally bewildered at why everyone wants to watch anything besides this summer's hit movies.

What [kiosks] do for Blockbuster stores is they allow us to have greater title depth in smaller space. Imagine in the future the ability to have the entire library captured on a kiosk. Some of the stuff is very, very slow moving and it takes a lot of very expensive real estate. So, think of it as a satellite system for stores that extends the reach of Blockbuster and makes it more convenient for our customers to get DVDs.

I'm wetting my pants with excitement!!!

I admit, they've got to do something. But kiosks, home boxes, and consumer electronics is just flailing. Unless they pull of the kind of turnaround that will be studied in business school for the next century, Blockbuster is doomed, and I see no reason for hope in this interview.