DMGYvon Chouinard on the History of Patagonia
Skip the intro, and get to where Yvon starts talking.
Fun footnote: At about 26:20, Yvon says that at one point, he was strapped for cash, the company was in trouble, and couldn't get a loan, so he went to the Mafia, who offered to loan him the money at 28% interest. Which is now what many credit cards charge.