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Movie Studios Form DRM Lab

Cool piece over at Freedom to Tinker: Movie Studios Form DRM Lab, which talks about Hollywood's announcement of an industry-funded DRM lab. From the NYT:
The six major Hollywood studios, hoping to gain more control over their technological destiny, have agreed to jointly finance a multimillion-dollar research laboratory to speed the development of new ways to foil movie pirates.

I want to grab some popcorn and see how this turns out. Do you think it'll be more like Titanic, or Jurassic Park?

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